Corporate Identity Manual

The Rio Frio logo ...

... has several key elements:

• the white background
• the light green oval "field"
• the oval of 20 coffee beans
• the "tree and river" blue graphic element
• the Rio Frio "title" in blue with black outline, and
• "since 1915", which can appear in English or Spanish.

Notes on the integrity of the Rio Frio logo

The logo must always be based on a pure white background. If the logo needs to be placed on a background field of another color, then the white rectange must be maintained for at least a distance of 10% of the height and width of the light green oval field.

The Font

The core font for the Rio Frio logo is Cheltenham BT, a TrueType font designed by Bitstream. These variant used in this logo is Bold-Italic. The specific font name is "Cheltenhm Bold Italic BT" and the font file is "Chlthmbi.ttf".

Colors

The Rio Frio logo uses nine colors, four shades of brown in the beans and five other colors:

• White:
  • RGB: 255, 255, 255
  • CMYK: 0, 0, 0, 0
  • HSB: 0, 0, 100
  • Pantone: PANTONE Trans. White
    
    
• Light green (oval field) :
  • RGB: 180, 255, 180
  • CMYK: 32, 0, 53, 0
  • HSB: 120, 29, 100
  • Pantone: PANTONE 367 C
    
    
• Light blue (tree-and-river graphic and body of Rio Frio text):
  • RGB: 131, 131, 247
  • CMYK: 84, 55, 0, 0
  • HSB: 240, 47, 97
  • Pantone: PANTONE 7455 C
    
    
• Brown (sub-text):
  • RGB: 97, 62, 26
  • CMYK: 54, 80, 97, 12
  • HSB: 30, 73, 38
  • Pantone: PANTONE 1685 C
    
    
• Black (outline of Rio Frio text):
  • RGB: 0, 0, 0
  • CMYK: 0, 0, 0, 100
  • HSB: 0, 0, 0
  • Pantone: PANTONE Hexachrome Black C

The coloration of the 20 coffee beans on the border of the oval are designed to depict high-quality Arabica beans grown at high altitude, regardless of the sizing of the logo. Correct coloration is critical to maintaining this positive image:

Four colors are used on the beans:

• Dark Brown :
  • RGB: 60, 26, 3
  • CMYK: 64, 93, 94, 27
  • HSB: 24, 95, 24
  • Pantone: PANTONE 161 C
    
    
• Medium-Dark Brown :
  • RGB: 91, 36, 12
  • CMYK: 55, 96, 96, 13
  • HSB: 18, 87, 36
  • Pantone: PANTONE 478 C
    
    
• Medium-Light Brown :
  • RGB: 115, 51, 12
  • CMYK: 45, 92, 98, 6
  • HSB: 23, 89, 45
  • Pantone: PANTONE 1685 C
    
    
• Light Brown :
  • RGB: 147, 69, 27
  • CMYK: 32, 84, 98, 1
  • HSB: 21, 82, 58
  • Pantone: PANTONE 7516 C

Business Card Design

Here is an example of the logo in use on a 2" x 3.5" business card

The font is Swis721 Hv BT, generally considered to be substantially more readable that similar sans-serif fonts such as Arial. Note that the title of of the person on the lower right is the italic variant of this font.

Letterhead Design

Here is an example of use of the logo on standard letterhead:

Note that the horizontal line bleeds to the right of the page.

Downloadable Files

This section provides links to files that can be use for graphic design purposes with the Rio Frio logo:

• Corel Draw X3 (version 13) (.CDR) design files for English and Spanish.
  
  
• Computer Graphics Metafile (.CGM) design files for English and Spanish.
  
  
• Windows Metafile (.WMF) design files for English and Spanish.
  
  
• Adobe Illustrator (.AI) PC design files for English and Spanish.
  
  
• Adobe Illustrator (.AI) Mac design files for English and Spanish.
  
  
• JPEG format bitmap (raster) files with a white background in various sizes:
  
  
  • 28dpi (146 x 98) - English and Spanish
  • 40dpi (208 x 140) - English and Spanish
  • 55dpi (286 x 193) - English and Spanish
  • 100dpi (520 x 350) - English and Spanish
  • 200dpi (1040 x 700) - English and Spanish
  • 800dpi (4160 x 2800) - English and Spanish
    
    
• GIF format bitmap (raster) files with a clear background in various sizes:
  
  
  • 28dpi (146 x 98) - English and Spanish
  • 40dpi (208 x 140) - English and Spanish
  • 55dpi (286 x 193) - English and Spanish
  • 100dpi (520 x 350) - English and Spanish
  • 200dpi (1040 x 700) - English and Spanish
  • 800dpi (4160 x 2800) - English and Spanish

Beneficio Rio Frio
San Nicolás
Santa Bárbara
Honduras